FROM COST CENTRE TO VALUE CENTRE: THE NEW ECONOMICS OF CUSTOMER CARE.

Download the Brook Street Customer Care Salary Guide.

Getting pay decisions right has never mattered more.

Customers expect more. Competition for skilled people remains high. New employment legislation is changing how businesses plan their workforces. At the same time, technology continues to reshape the roles people perform and the skills they need to succeed.

From salary benchmarks and regional pay data to workforce planning, retention and employment law changes, this guide helps customer care leaders make confident hiring and reward decisions.

 What's inside? 

UK salary benchmarks.
Access national salary averages across customer care and business support roles, with detailed regional breakdowns covering 12 areas of the UK.

Regional salary insights.
See how pay varies across the country and understand what that means for your attraction and retention strategy.

Workforce planning guidance.
Explore the labour market trends affecting customer care employers and what they mean for hiring in 2026 and beyond.

Employment Rights Act changes.
Understand the legislative developments set to impact staffing models, workforce flexibility and employment practices.

Retention and reward strategy.
Learn how leading employers are approaching pay, progression and workforce planning in an increasingly competitive market.

The evolving role of customer care.
Discover how changes in customer expectations, technology and business priorities are reshaping customer-facing teams.

Key findings from the report.

  • Average UK salary across all customer care and business support roles: £32,509.
  • London remains the highest-paying region, with an average salary of £42,055.
  • The North East records the lowest regional average at £29,685.
  • UK employers report a Net Employment Outlook of +23% for Q4 2026.
  • Customer care organisations continue to face higher-than-average attrition rates, making retention an increasing business priority.

Build a customer care team that's ready for what's next.

Download the Brook Street Customer Care Salary Guide and benchmark your salaries, strengthen your workforce strategy and stay competitive in a changing market.

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