Social care is one of the UK's most important professions. It contributes nearly £90 billion to the economy, supports millions of people and their families, and employs around 1.6 million people.
But despite its scale and importance, the sector continues to face challenges. Public misconceptions that fall short of reality. Growing pressure to deliver more with less. Increasing barriers to recruitment and retention.
This new Brook Street whitepaper explores what needs to change to build a stronger, more sustainable future for social care – and why policy reform alone isn't enough.
Download the whitepaper and join the conversation.
For too long, the conversation around social care has focused solely on shortages, pressures and crises.
While these challenges are real, they risk obscuring a more important question:
This whitepaper brings together insights from providers, sector leaders and workforce experts to explore the reforms needed to strengthen social care – for the long term.
From pay and workforce policy to career pathways, leadership development, sector identity and digital inclusion, it sets out a practical roadmap for change.
THE STATE OF SOCIAL CARE
Understanding the workforce, recruitment and retention challenges shaping the sector today.
IDENTITY SHIFT
Why social care's future depends on changing public perceptions and positioning care as a respected profession.
FAIR PAY & WORKFORCE REFORM
Exploring the opportunities and implementation challenges created by the Fair Pay Agreement and Employment Rights Act.
INTERNATIONAL RECRITMENT
Examining workforce supply, visa reform and the future role of international recruitment.
DIGITAL INCLUSION
Understanding the hidden workforce risks of digital transformation and why capability matters as much as technology.
CAREER PATHWAYS & LEADERSHIP
Looking at progression, training, leadership development and the need to build stronger talent pipelines.
A ROADMAP FOR CHANGE
Six practical recommendations to help strengthen the sector for the future.
This whitepaper features perspectives from leaders across the sector, including:
Together, these voices provide practical insight into the opportunities and challenges facing social care today.
Whether you're a provider, commissioner, policymaker, workforce leader or sector partner, this paper offers:
✅ Evidence-based analysis
✅ Practical recommendations
✅ Perspectives from across the sector
✅ Insight into emerging workforce trends
✅ A positive vision for the future of social care.
Discover why the future of social care depends not only on reforming the system, but on reimagining how we attract, develop and support the people at its heart.
We're bringing together employers, sector bodies, policymakers and people with lived experience to unite around a shared goal: helping social care tell a stronger story about its future.
Help us spread the word and show your support!
If you're interested in getting involved in future campaign activity or events, please contact the Brook Street press office team.
